How Criterion Turns Values Into Practice
Updated: Sep 30
Every mission-driven organization carries the potential for greatness. Realizing that potential takes clear direction, reliable resources, meaningful relationships, and the ability to turn decisions into action. Criterion helps nonprofits and other mission-driven organizations build those foundations so their good work can grow and endure.
Our work begins with a belief: the future belongs to organizations that create lasting value for people, communities, and the planet. That belief shapes both what we do and how we do it. We listen before advising, build on existing strengths, and create space for the people closest to the work to shape the path forward.
We connect organizational strategy, revenue and fundraising, grant program development, and strategic communications because these parts of an organization depend on one another. A plan needs resources behind it. Fundraising needs a clear purpose and credible story. Communications should reflect the work and the people making it possible.
The graphic below brings these connections together, from our North Star to the practical ways we help organizations close the gap between what they want to accomplish and what they have in place to make it happen.
Download “How Criterion Turns Values Into Practice” to explore the framework.
Because doing good work takes more than vision. It takes an organization built to sustain it.
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